McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

Megyn Kelly slams Beyonce’s Levi’s ad and pits her against Sydney Sweeney amid the American Eagle jeans controversy.

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

Michael Rapaport criticized the bullying of Sydney Sweeney following viral American Eagle ad controversy and Republican registration backlash.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.