The game, moved to AAC for the second time in hopes of a Paige Bueckers-Caitlin Clark Matchup, was a sellout as Indiana swept ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The South Florida Bulls kick off their season on Aug. 28, their penultimate before moving to a new on-campus stadium. Why it matters: Under coach Alex Golesh, USF has managed back-to-back winning ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Memphis basketball is still leading the way in the AAC's scheduling efforts. But South Florida and some others are stepping ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

AAC, a target for expansion poachers, could join conference realignment race After losing schools like Cincinnati, UCF and Houston, the conference could be ready to go on the offensive itself.

For years, the AAC has branded itself a “P6” conference, trying to present itself on the level of the Power 5 conferences (ACC, Big 12, Big Ten, Pac-12, SEC), with a P6 logo on signs and ...