Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the profitable partnership in 2023.
Adidas announced on March 5 that it had sold the last of its Yeezy sneakers, the lucrative footwear line created with rapper ...
Adidas said Wednesday that all of the inventory associated with the sportswear brand’s collaboration with Kanye West, popularized by the Yeezy sneaker, has been sold. The rapper inked a ...
“There is not one Yeezy shoe left. It has all been sold, and that episode is behind us.” The chief financial officer of sports apparel company Adidas stated in a recent earnings report that ...
Adidas sold its last pair of Yeezy sneakers at the end of 2024, the sportswear brand said on Wednesday, ending the process of liquidating stock of the lucrative shoe partnership with rapper Ye ...
After a solid growth year, Adidas is looking ahead to more growth — and a new operating model — in 2025. And it plans to do that without any additional Yeezy sales. According to CFO Harm ...
The sale of the remaining Yeezy inventory in 2024 contributed around €200m (£ ... followed by DTC channels which grew 11% with ecommerce revenues up 6%. Adidas CEO Bjørn Gulden said: "[The increase in ...
Immediately, the sneaker has a striking resemblance to the Nike Air Yeezy and ... of the Yeezy X Adidas line in various social media posts, so it is not outside of the box to think that there ...
Adidas filed a lawsuit against Kanye attempting to freeze $75 million of his brand Yeezy funds after going their separate ways. Despite ending their collaboration and discontinuing the Yeezy ...
Adidas AG (OTC: ADDYY) saw a 19% rise in currency-neutral Q4 sales, reaching €5.97 billion. The boost was fueled by robust footwear and apparel demand, as well as the sale of Yeezy inventory, ...
The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 million euros it made from liquidating the rapper’s sneaker line. Adidas announced Wednesday that it had ...