Welch's Grape Juice Hit With Preservatives False Advertising Allegations
This action was surfaced by Law.com Radar, which delivers real-time alerting on new litigation across more than 2,600 state ...
Hosted on MSN2mon
The Iconic Fruit America Invented, Popularized, Then Promptly Forgot
The vast majority of those Concord grapes are grown in Washington and New York (primarily by the National Grape Cooperative Association, which owns Welch’s) and are destined not for the table or ...
AdExchanger4d
Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...
Marketing Dive1mon
Welch’s CMO on shaking off staid marketing, embracing experiential
Concord, Massachusetts-based Welch’s, which is over 150 years old, is still owned by an agricultural cooperative of grape growers, but that doesn’t mean its marketing needs to feel fusty. Spearheading ...
Consumer Reports12y
Spread it on: Best jellies and jams
"Concord," by the way, simply refers to the type of grape used to make jelly and juice. Bonne Maman and Trader Joe's have big fruit flavor and big strawberry pieces; Welch's strawberry flavor has ...
Save the Children5mon
Brad Irwin
Brad Irwin is the former President & CEO of Welch’s, a $600 million global packaged goods company best known for its line of juices and jellies – particularly Concord grape-based products. Welch’s is ...