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The vast majority of those Concord grapes are grown in Washington and New York (primarily by the National Grape Cooperative Association, which owns Welch’s) and are destined not for the table or ...
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...
Concord, Massachusetts-based Welch’s, which is over 150 years old, is still owned by an agricultural cooperative of grape growers, but that doesn’t mean its marketing needs to feel fusty. Spearheading ...
"Concord," by the way, simply refers to the type of grape used to make jelly and juice. Bonne Maman and Trader Joe's have big fruit flavor and big strawberry pieces; Welch's strawberry flavor has ...
Brad Irwin is the former President & CEO of Welch’s, a $600 million global packaged goods company best known for its line of juices and jellies – particularly Concord grape-based products. Welch’s is ...