When you're embarking on a new creative project, typography design is one of the most important things to consider. But with so many fonts to choose from – even if you only stick to free fonts ...

you are encouraged to use the free substitute fonts, Poppins, Noto Serif or IBM Plex Sans. For help adding these Google fonts to your website, please email [email protected].

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.