For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Steph Curry's daughter Riley has been one of the NBA star's biggest cheerleaders from the very beginning.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

On the Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the ...

Luka Doncic, a star player for the Los Angeles Lakers, has made history by becoming the first non-American player to have the ...