As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Meta Platforms META and Pinterest PINS are well-known social commerce providers. Social commerce is a subset of e-commerce, ...

Social media platforms have long evolved beyond being simply a source of memes and online commentary. In 2025, Instagram, TikTok, and Facebook are now considered part of the ecommerce industry. This ...

As platforms shift, the most successful brands will prioritize data-driven decision-making, multiplatform diversification, ...

The social media app with its popular e-commerce feature is in a state of suspense after a ban was once again delayed. Here’s ...

Indeed, 3 in 4 TikTok users make a purchase after spending time on the platform, with most of these purchases driven by impulse. Social commerce excels at introducing consumers, especially those ...

This is one strategic way that Orme is trying to set itself apart from video-commerce on major social platforms. “If you look at TikTok, there are 245 beauty brands and all of them are low- to ...

QVC wants to shed its TV roots and become known as a “live social shopping company,” and its first big move is a deal with TikTok Shop.