Buying merchandise on social media. Social commerce also refers to sharing experiences and opinions about recently purchased products. Contrast with e-commerce, which is entirely about making sales.

The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer ...

Shopping on the Web that is inspired by what others purchase or recommend. Also called "social shopping," social e-commerce may be triggered by name brands that people mention in postings on their ...