Contrast with e-commerce, which is entirely about making sales. See social media and e-commerce. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Retailers are continually experimenting with novel innovations designed to engage shoppers, boost basket spend and drive loyalty. Here we explore the tech and tools powering the World's Best Ecommerce ...

Think about this fact for a second: social commerce now drives 68% of beauty sales globally. What does it mean? Basically, brands can no longer afford not to be active on this new channel.

See e-commerce and social shopping. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.