The Sidemen are used to making content for YouTube ... The contest's first season saw 10 influencers locked in a house for a week as they battled for a prize with up to £1m.
UK YouTube collective Sidemen have launched their very own reality ... among the 10 social media stars in the Big Brother-style house where they compete in challenges to win the cash prize.
Best Cereal, which is the brainchild of YouTube collective The Sidemen, has also rolled out an on-pack promotion, offering shoppers who purchase Honeycomb Crunch the chance to win £4,560. The ...
YouTube collective the Sidemen is to launch its Sides ice cream range into grocery retail. Made at Beechdean’s purpose-built ice cream manufacturing facility in Cheshire, the lineup includes Cookie ...
Last year, the Nashville fried chicken delicacies from Sides, an award-winning 'Emerging Chicken Brand' created by YouTube's Sidemen, saw millions eager to sample the unique offering after going ...
Jordan Schwarzenberger, co-founder of Arcade Media and manager of the group of YouTubers known as The Sidemen, talks about his attitude to alcohol in the workplace. Video by CEO Secrets producer ...