Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.

sans-serif: what's the difference ... Serif fonts can also be effective in branding and logo design, when you wish to lend an air of prestige and authority. For instance, if you glance at most ...