Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.
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Serif vs. sans-serif: how to choose the right font for your projectsans-serif: what's the difference ... Serif fonts can also be effective in branding and logo design, when you wish to lend an air of prestige and authority. For instance, if you glance at most ...
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