Here, you can also add personalisation elements by informing customers what the package will look like and where it will be delivered (curbside or mailbox). Post-purchase notification is ...

On a scale from creepy to cool, personalisation – and its newer offspring, hyper-personalisation – might just be heading in the right direction, writes Andrew Solomon, client strategy director of ...

Ad personalisation has come a long way since ... AI constantly tests and optimises various ad creatives, varying elements like images, copy, and CTAs to optimise user engagement.