LeBron James has been the premier player in basketball for over two decades now, and his signature basketball shoe line is ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

The Nike LeBron 22 "Mogul" colorway. / Nike The Nike LeBron 22 dropped in the "Mogul" colorway on January 1, 2025. Athletes and fans can buy the shoes for $180 in adult sizes and $150 in big kid ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

LeBron James brings the shine with the Nike ... Perfect for those who grind on the court and in life. The Nike Book 1 "Christmas" draws inspiration from The Nightmare Before Christmas, featuring ...