The iconic Jurgen Klopp cap for many supporters, and down to just £8 from £27, this is a bargain. Gone are the days that ...

But Liverpool secured a significant percentage of revenue from kit sales, which were backed by major cross-promotion from ...

Liverpool have leaned into relationships with such stars as Fenway Sports Group partner and basketball icon LeBron James, with a special merchandise line produced, while a line with Nike’s ...

LeBron James is arguably the greatest to ever play the game of basketball. Every day, we’re amazed by his longevity on the court—but his longevity off the court ...

Liverpool are ending their five-year partnership with Nike, who replaced New Balance ... promotions from the likes of Liverpool shareholder LeBron James it was closer to £60m a season.

NBA superstar LeBron James fired a hilarious ... Both James and Liverpool have long-standing agreements with Nike, though the Anfield club's deal with the sportswear giant is set to come to ...

Liverpool have agreed a £300m kit deal with adidas but the Premier League champions in waiting will wear their current Nike strip for much of this summer’s pre-season. That is because their ...

In the spring of 2003, LeBron James stood at a crossroads, an important decision that would shape his financial future. The Prodigy from Akron, Ohio, was the prize piece of a high-stakes bidding ...