In October, the University of Cincinnati sent a cease-and-desist letter to the Tennessee middle school, ordering it to change its previous bearcat logo. The letter from Collegiate Licensing Co ...

money otherwise spent for students would have had to go toward the logo. "UC reserves the right to protect themselves no matter what, whether it's a middle school in Tennessee or whether it's a ...

He is the inspiration behind the logo the university adopted in 1983. The name gained momentum as more and more newspapers referred to back to the military spirit of the men of Tennessee.