The moment that went mega-viral was when Kendrick performed "Not Like Us" on live TV and gave the cheekiest little grin directly to the camera on a particular line.

This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout. And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

Football fans have been looking forward to Sunday's championship matchup between the Kansas City Chiefs and Philadelphia Eagles. Many non-football fans