"Dave Cowens is the most-improved player on the Celtics," West said. "He's made the difference on defense with blocked shots and aggressiveness." Related: "The focus was taken away from Alonzo" - ...

Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years.

Jerry West, the man who inspired the NBA logo, has died at the age of 86. Tributes pour in from the athletes he inspired to the writers who considered him the greatest basketball man of all time.

West, Robertson, Walt Bellamy, Jerry Lucas and coach Pete Newell all were inducted individually into the Naismith Memorial Basketball Hall of Fame, as was the 1960 team itself as a unit, in 2010.

Bill Russell and Jerry West were the cornerstones of the intense Boston Celtics - LA Lakers rivalry in the 1960s. Even though ‘Bill The Hil’’s’ Celtics defeated ‘The Logo’ in all the ...

Boston Celtics, Dallas Mavericks honor Jerry West with pregame tribute before NBA Finals Game 3 West's impact on the basketball world as both a player and executive cannot be understated.

The Celtics coach was appreciative of the lessons he learned from the NBA legend, who died on Wednesday.

Jerry West honored the Celtics legend at the Basketball Hall of Fame ceremony on September 10.

High-scoring Los Angeles Lakers guard Jerry West left an indelible mark on the NBA as a player, coach, executive and the league's official logo.

Jerry West of the Los Angeles Lakers guarded by the Boston Celtics’ Bill Russell in Game 1 of the 1965 N.B.A. Finals. Bettmann Archive, via Getty Images ...

Jerry West, the man who inspired the NBA logo, has died at the age of 86. Tributes pour in from the athletes he inspired to the writers who considered him the greatest basketball man of all time.