Jeffrey Pollack is on the horn. Out of the blue. Don't know the man. But he's on the horn identifying himself as the vice president of sports and entertainment marketing for Harrah's, which ...

Jeffrey Pollack did wonders for marketing the NBA and NASCAR (think in-car camera), and now he's trying to do the same with poker as the commissioner of the World Series of Poker, which kicks off ...

Pollack realizes that one of the best ways to serve the customer is to ask the customer what he wants. To that end, he is forming a players' advisory council.

Jeffrey Pollack, former president of the XFL minor football league, is working with McGrady as a strategic adviser on the league, which anybody can apply to participate in.