It’s not uncommon for political figureheads to embrace the internet culture. Former President Joe Biden’s alter ego was known as “Dark Brandon,” deployed to energize voters during the 2024 election. Former Vice President Kamala Harris’s campaign became all about coconuts, “brat summer” and good vibes.

JD Vance is the vice president, but it doesn't really seem like he's actually Donald Trump's right-hand man. So what's a VP to do to snag a little more attention but apply some more eyeliner?

Maybelline called and said they’ve had to ramp up eyeliner production to keep up with JD Vance’s demand,’ one critic mocked