Because of the color’s specificity, spotting it out in the wild — much like Freaney’s research process — has become a surefire way to go viral and add to the bratosphere.

The Scarlet Letter. Colors are clearly important in marketing. We know. And you have also probably noticed that a lot of companies use blue in their logos. Plus Blue Is The Warmest Color. Sooooo yeah.

What is color analysis? According to Dobkine, color analysis is a process that helps people find colors that complement them — everything from clothes and makeup to hair and jewelry.

Quad/Graphics has announced the release of RasterLab. It’s a new Internet portal for RGB-to-CMYK conversions and color processing for digital images. The company said that the new portal can ...

If you see multiple colors your eyes and your brain are playing tricks on you! All of the dots are actually the same color, but are perceived by your brain as four different hues.

Watch neuroscientist David Eagleman explain how that internet-shattering visual illusion—and others like it—mess with our perception of color.

A 200-year-old guide to color, redesigned for the internet age Centuries after naturalists used it to define the colors they saw in the natural world, Werner’s Nomenclature of Colours is back.