The agreement marks the first time that an alcohol brand has been the presenting sponsor of a college football bowl game and will showcase the Gin & Juice brand. The premium spirits company ...

The bowl is officially named the Snoop Dogg Arizona Bowl presented by Gin and Juice by Dre and Snoop. While it's a bit wordy, the game's new logo emphasizes "Snoop Dogg Arizona Bowl." The Arizona ...

A multi-year partnership announced Monday with Snoop Dogg officially titles the game as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop.” Snoop Dogg is expected to ...

Fans with a ticket to the game, which starts at 6:10 p.m., are automatically granted entry to the postgame concert. Here's what to know about seeing the entertainment mogul at the ballpark.