Financial professionals must follow strict regulations when they use written testimonials and endorsements by their clients ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's study highlights that firms adept at personalization can boost revenue ...

Purpose-Built for Financial Institutions to Automate Life Cycle Marketing Persado is trusted by 8 of the 10 largest US banks and has driven more than $2.5 billion in new revenue for financial ...

marketing executive at First Wealth. But too often financial marketing is focused on products and ignores the emotion of money, she says. In this Better Business Q&A Pope explains what makes an ...

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.

and influential financial marketing and communications professionals shaping the industry today. Matt's recognition on this year's FN50 list underscores his ability to lead with data-driven ...

Financial marketers are focusing on educating ... Promotion Technology-Enabled Solutions: Marketing financials is also about reminding the advantages in technology-enabled solutions, such as ...

A new financial education website designed to help bridge the UK’s growing ‘advice gap’ is set to launch today (February 25). Fincate, created by Rob Lewis, managing director and founder of ...