Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Your digital communications plan should set out specific digital objectives. EXAMPLE: If you are developing a social media strategy, your objective in your communications plan may be: Increase ...

For example, some users rely on social media for breaking news and mass media for in-depth coverage. Regardless of how social media fits into the communication plan, apply the same ground rules by ...