Language learning company Duolingo has announced the death of its mascot, the Duolingo Owl. A bizarre statement shared on their social media accounts read that ‘Duo’, the owl at the centre of the brand (and countless internet memes), is dead – and authorities are investigating his death.

Duolingo has announced that its mascot — the iconic owl Duo — is dead. The Pittsburgh-based language learning app told the public the news via an “important message” on its social media pages. an important message from Duolingo pic.

Duo the Owl was known for his silly antics, reminding Duolingo users to complete their daily lessons. He debuted with the app in 2011.

Duolingo, the language-learning app, killed off its owl mascot named Duo on Tuesday in what is assuredly some kind of publicity stunt. In fact, here were are writing about it. So, well played, Duolingo.