A company announced that their mascot “died” and TikTokers don’t know if they should be grieving or celebrating. Duolingo, a popular app used to learn new languages, is known for their bright green ...

it posted a TikTok video showing the company’s mascot, the green owl, heading onto a plane. The video has the text “me because I’d rather move to China & learn Mandarin on Duolingo.” ...

revealed the face of its giant owl mascot: a staffer named Mark. "Well this is awkward," DuoLingo wrote in the comments of its face-reveal video on Sunday after the app began making a comeback in ...

Duolingo, the language learning app, is making highly effective use of its mascot to drive engagement on TikTok. Over the last few years, the brand’s approach on the social media platform has centered ...

The short video showed the company’s green owl mascot at the airport heading to China overlaid by text that said “me because I’d rather move to China & learn Mandarin on Duolingo.” ...

According to the app, Duolingo has seen a 216 percent growth in users learning Mandarin Chinese over the last year, which is tied to the growing popularity of RedNote. Obviously there’s a ...

5. Mascots are still cool. Think mascots are outdated? Think again. Duolingo’s lime-green owl is a social media star, and people love it. Mascots create an emotional connection that feels ...

The timing couldn’t be clearer, as a wave of so-called TikTok refugees scrambled to join the Chinese social app RedNote ahead of TikTok’s looming U.S. ban. The ban, set to take effect on ...

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.