We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...

Duolingo’s stunt of “faking” Duo the Owl’s death and subsequent resurrection aligns with the product and brand’s larger narrative arc. The stunt wasn’t just a marketing ploy—it was ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...

Zaria Parvez: the real face behind Duo the Owl If there’s one brand right now that has the knack for going viral, it’s Duolingo. The language-learning app has gone all-in on social-first ...

brand magic,” commented cereal brand Magic Spoon. Video editor Mikey, known online as Kiuzr, began working with Duolingo to create social media videos in December. Mikey’s first project was ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Duolingo killed their mascot, Duo, then brought it back to life. This was all part of a huge marketing stunt that was most ...

Jocelyn Lai, the company's global head of talent brand, spoke with the Business Times about why the company is committed to ...

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate ...

Duo was brutally plowed down by a shiny, ugly Tesla Cybertruck. By extension, Elon Musk murdered Duolingo’s mascot and a very ...