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On Thursday morning, Converse unveiled Oklahoma City Thunder guard Shai Gilgeous-Alexander's signature logo, a design crafted from conception through execution under his creative direction.
In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.
Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.