It's not HBO, it's Max - but the new logo for Warner Bros. Discovery's streamer now certainly ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's ...

Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.