Smells Like a Date: AXE Canada invites singles to sniff instead of swipe for their next match
This National Fragrance Day, AXE Canada is shaking up modern dating by putting scent front and centre. With dating app ...
Mashable4y
A truck full of Axe body spray blew up and the reactions are priceless
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Warc7y
AXE: How an eternal teenager finally grew up
Axe, a male fragrance brand, attracted a new generation of men to its ... However, from 2014 to 2015 the signs were clear that the sales pitch of "spray to get laid" was losing its potency. Growth was ...