Axe, a male fragrance brand, attracted a new generation of men to its ... However, from 2014 to 2015 the signs were clear that the sales pitch of "spray to get laid" was losing its potency. Growth was ...
When I was in high school in the ’90s, the teen boy fragrance of choice was Drakkar Noir or CK One; if you’re slightly younger, it might’ve been Axe body spray. But no matter how old you are ...
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