Self-proclaimed 'Athletic Defender' Jason Setchen represents athletes who are eligible to receive name, image and likeness ...

"NIL" stands for "name, image and likeness." It refers to a person's ... Several schools reserve the right to keep their athletes from advertising certain products, like drugs and alcohol.

The Houston name, image and likeness platform teams up with top college sports attorney to guide universities through revenue-sharing shift. Universities will soon be able to directly share ...

The Kentucky Wildcats waterboys were the first to cash in on their name, image, and likeness, and UCLA waterboy Finn Barkenaes is now following in their footsteps with a landmark deal with leading ...

NASHVILLE, Tenn. — The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative name, image and likeness deals before enrolling in a specific college, Tennessee ...