The joint endeavor "celebrates the brands' shared values of optimism and self-expression" and is largely inspired by the Gap archive-the brand's "Individuals of Style" campaign from the ‘90s is ...

Its recent advertising has put modern spins on its famous dance spots from the ‘90s and early aughts. In March 2024, Gap released "Linen Moves" starring South African Grammy Award-winning artist ...

Launching today, February 27, the brand's Feels Like the Gap video celebrates well-loved wardrobe staples, like ‘90s-style khakis and easy cropped tees, worn by an exuberant Posey while ...

The 90-second spot, set to the track “Mama’s Eyes” by pop artist Mette, tells a story through dance, sound, and styling, said Gap in a statement. “Confidence is a feeling, a feeling that ...