Eternal is not a new name that Zomato had adopted suddenly, instead they first used the name when the company acquired quick-services application, Blinkit.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

The board of Zomato has approved the proposal to change the name of the company from ‘Zomato Limited’ to ‘Eternal Limited’.

(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.