Although the timing of the New Heights post and the Taylor Nation message nodded toward a major announcement arriving Wednesday, Aug. 13, Swift might be making a splash on the 12th instead. Billboard has reached out to Swift’s rep for comment.

Swift made the announcement on "New Heights," the popular podcast co-hosted by her boyfriend and Kansas City Chiefs' tight end Travis Kelce.

Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. She didn't say when it would be released.