Disney is kicking off the holiday season by telling a story about the significance of childhood friendship - with some help from Taika Waititi. The Thor: Love and Thunder helmer this time joined forced with Disney to direct a short film called The Boy & The Octopus,

Elsewhere in the short, the buddies watch the Disney holiday film The Santa Clause (1994), but with the boy fast asleep while the octopus tries to eat popcorn. The creature soon gets fascinated by a scene showing Santa’s sleigh,

Disney has just released a new four-minute holiday short directed by Taika Waititi ( What We Do in the Shadows, Our Flag Means Death ), available to stream on YouTube.

Produced by the agency adam&eveDDB and directed by Taika Waititi, the ad tells the heartwarming story of a young boy who encounters an inquisitive octopus during a seaside vacation.

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and an octopus, the brand is selling one thing and one thing only: magic.