A key part of State Farm's integrated Batman vs Bateman campaign, 'Open the Vault's main purpose was to accumulate user data ...

Yes, the whole gag is about how any insurance that’s not State Farm won’t send BATman to help, and you’ll just get BATEman instead. (Womp Womp).

Kai Cenat talks about teaming up with State Farm on their Batman campaign and hanging out with SZA and Jake from State Farm while working on the project.