Apple says your Siri data is never sold or used for marketing purposes The statement comes as the company settles a $95 million privacy lawsuit Apple settled to move on from the lawsuit and avoid further costly litigation Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users.

No Siri data has ever been used for marketing purposes or sold to a third-party company for any reason, Apple said today in response to

A lawsuit against Apple claimed some users’ devices were listening when they unintentionally activated the voice assistant, ‘Siri.’ Apple denied wrongdoing but could pay $95 million in a proposed settlement.

Apple’s settlement has led to a wave of conspiracy theories claiming that Siri is listening to you for targeted advertising, but the company says those claims are completely unfounded. As a refresher,