John Lewis Christmas adverts ranked: we rate all 18 festive spots for tear-jerkiness, cover-song quality and... scandal - John Lewis has been making its seasonal ads since 2007. We rank them all – with points added for controversies and an incredible reveal at the

The eagerly awaited John Lewis Christmas advert is finally here with the video showcasing the magical journey of two sisters

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.