Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert.

A PR nightmare turned brand moment? We’ll allow it. After a viral kiss-cam incident led to the departure of its CEO and head of HR, AI firm Astronomer is leaning into the headlines with a little help from Gwyneth Paltrow.

A scandal that began with a kiss cam at a Coldplay concert now includes Oscar winner Gwyneth Paltrow and Ryan Reynolds' advertising agency. Paltrow appeared as a "very temporary" spokesperson for Astronomer,