Starbucks CEO Brian Niccol’s words will hold a lot more weight if he can show Starbucks employees he’s willing to do what he’s asking them to do. In an open letter to Starbucks employees, CEO Brian Niccol announced Monday that more workers will be required to relocate to the company’s offices in Seattle or Toronto.

After spending months flying more than 1,600 kilometers from California to Seattle three times a week, Starbucks CEO Brian Niccol has decided to put an end to his weekly commute.

In a news blog on the company's official website posted on July 14, CEO Brian Niccol unveiled the latest phase of his "Back to Starbucks" plan: requiring more people to come back to work in person.

"We understand not everyone will agree with this approach," Niccol wrote in his letter to employees. "We’ve listened and thought carefully."

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees

Starbucks is making its "secret menu" official — and turning it into a nationwide contest with a cash prize. Why it matters: It's the Seattle-based coffee giant's latest play to win back customers and reverse sliding sales.

Starbucks is asking its corporate staff to follow a new corporate policy or accept a cash payment to leave the company. It's all part of a massive plan to ‘turn the business around.’