The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation

Before Meghan Markle was a member of the British Royal Family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. If you find yourself asking what that means, you’re not alone. But we’re here to help.

Loved-up pictures, selfies and behind-the-scenes videos have become the norm on Meghan Markle's Instagram account, as she attempts to take control of the narrative ahead of her new Netflix show. The Duchess of Sussex made her surprise return to Instagram just six weeks ago.