Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at ...

Provides an overview of the key datapoints that advertisers need to know about Snapchat, spanning investment, consumption and performance insights. Snapchat's ad ... discuss their purchase decisions ...

Snapchat parent Snap has acquired Placed ... to help measure the offline impact of mobile ads and reveal insights into consumer behavior. Placed published an independent analysis last year ...

One of the most powerful tools for discovering trends on Snapchat is the Snapchat Trends feature. Launched in 2021, this tool provides insights ... organic consumer behavior and decide whether ...