Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at ...

Provides an overview of the key datapoints that advertisers need to know about Snapchat, spanning investment, consumption and performance insights. Snapchat's ad ... discuss their purchase decisions ...

Snapchat parent Snap has acquired Placed ... to help measure the offline impact of mobile ads and reveal insights into consumer behavior. Placed published an independent analysis last year ...

While this group may not purchase on ... more about NCS and its insights about How Advertising Works, visit our website. John Eckhardt, Group Lead, Marketing Science at Snapchat will be presenting ...

Snapchat advertisers can now target ads based on offline behaviour The partnership will allow the likes of Honda and The Honest Company to target Snapchat users more deeply with relevant ads based ...

This consumer behavior creates a viral loop ... consume content, as well as, purchase products. Travel photos that aren’t basic. Snapchat has transformed tourism with Landmarkers.

As any teen could have told you, Snapchat’s controversial redesign was largely to blame. “Our redesign created some headwinds in our revenue this quarter by disrupting user behavior and ...