Following a viral kiss cam incident involving its CEO and HR head at a Coldplay concert, tech company Astronomer has hired Gwyneth Paltrow as a tempor

The Coldplay frontman jokingly referenced the recent kiss-cam scandal involving Astronomer CEO Andy Byron during his band’s latest concert — the first since the video went viral. On Saturday night, the singer lightheartedly warned fans that they might appear on the jumbotron during the band’s show at Camp Randall Stadium in Madison, Wisconsin.

Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive brand awareness.